Jeff Soto & Maxx242 | Love Is Sacrifice

Jeff Soto and Maxx242 for WALL\THERAPY 2015 – Love Is Sacrifice from WALLTHERAPY on Vimeo.

Jeff Soto’s great grandparents ended up living very close to the Rochester Public Market when they came over from Italy 100+ years ago, and he had never been to the city. He has been trying to paint in all the towns where his ancestors lived, so we were thrilled to be able to make this happen as part of WALL\THERAPY. This mural collaboration – “Love is Sacrifice” – pays homage to his Italian roots and Maxx242’s Guatemalan roots. Maxx242 also added a simple yet powerful script-only mural up on Hudson Ave reminding us, quite simply, that Love is Sacrifice. Click here to read the rest